Web analytics is the process of collecting, analyzing, and reporting data on website usage to improve website performance and user experience. With web analytics, businesses can gain valuable insights into how users interact with their website, including how many visitors are coming to the site, where they are coming from, what pages they are visiting, how long they are staying, and much more.

Overall, web analytics is an essential tool for optimizing website performance, improving user experience, and increasing revenue. By leveraging the insights provided by web analytics, businesses can make data-driven decisions that lead to more effective digital marketing strategies, improved website design, and ultimately, increased conversions and revenue.