Performance marketing is a type of digital marketing strategy that focuses on driving measurable results, such as sales, leads, or clicks. Unlike traditional marketing approaches that focus on creating brand awareness or increasing reach, performance marketing is specifically designed to achieve a particular business objective, with the ultimate goal of generating a positive return on investment (ROI).

Overall, performance marketing is a highly effective approach for businesses looking to generate measurable results and optimize their digital marketing strategies. By focusing on specific objectives and using data-driven tactics to achieve them, businesses can improve their ROI, increase conversions, and grow their business in a measurable way.