PPC (Pay-Per-Click) is a form of online advertising where advertisers pay each time their ad is clicked on. This type of advertising is typically done through platforms like Google Ads and Facebook Ads, where businesses can create targeted ads and bid on specific keywords or audience demographics.

PPC advertising can be a valuable addition to your digital marketing strategy, providing a fast and measurable way to reach your target audience and drive meaningful results for your business. If you’re interested in incorporating PPC into your marketing mix, it’s important to work with an experienced PPC provider who can help you maximize your ROI and achieve your business goals.